Customer Experience Strategist & Insights Leader
Callam pentecost
I help organisations listen better, design smarter, and act with purpose.With over a decade in CX strategy and insights, I have built enterprise Voice of Customer programs, developed CX maturity frameworks, and transformed feedback into meaningful action.I bring together strategy, design, and insight to translate complexity into clarity and create experiences that deliver measurable value for customers and businesses.If you are looking for ways to make your customer experience more meaningful, for both your business and the people it serves, I can help.
how i can help
From strategy to action
UNDERSTAND PEOPLE
I work hard to understand customer needs, motivations, barriers, and what they truly value. My focus is on generating insights that are directional and empowering. The kind that guides smarter decisions and sharper strategy.
DESIGN BETTER EXPERIENCES
I translate insight into action through journey mapping, service design, and collaborative workshops that connect teams around the customer. I help organisations design experiences that are connected, productive, and measurable.
DELIVER LASTING CHANGE
I know great experience strategy only matters when it lands. I partner across functions, from leadership to delivery, to embed insights into processes, culture, and technology, turning good ideas into outcomes that drive value.
working with me
I partner with organisations that want to go beyond measuring satisfaction to truly understand what drives customer behaviour and how to act on it.Whether it’s building a comprehensive customer strategy or working with frontline teams to improve day-to-day experiences, my approach is open, pragmatic, grounded in evidence, and always human-centred.
Who I Work best With
I’m most at home working with purpose-led organisations and with teams who care about the why behind what they do, just as much as the how.If you value collaboration, curiosity, and creativity, and you’re up for challenging the status quo, we will get along well.
Contact
I believe the best customer experiences come from understanding people deeply and acting on that insight with intent. I make that process simpler, smarter, and more effective.If that sounds like the kind of partnership you’re looking for, then let’s talk!