cx strategist / voc expert
Callam pentecost
I’ve spent over 10 years helping organisations finally hear their customers. I cut through the noise, find the truth buried in conversations and data, and turn it into steps your teams can act on.My approach is direct, collaborative, and always focused on change you can measure. The result? Clearer priorities, empowered teams, and meaningful action.
work with me
I design and build programs that uncover the patterns, pain points, and opportunities that matter. Whether it’s calls, emails, or survey data, I focus on making sense of it all so you can make better decisions and achieve tangible results.
how i help
From strategy to action
STRATEGY
I help you weave customer feedback into your overall business vision so it becomes a core driver of decision-making and growth. This ensures insights aren’t siloed; they’re part of how you set priorities, measure success, and plan the future.
DESIGN
I break down your customer journey to identify the moments that shape your customers loyalty or perception, then I design feedback instruments that are built into the experience itself, so listening becomes seamless, timely, and relevant.
ENABLEMENT
I work with your teams to understand their needs, worflows and challenges, ensuring they’re confident and equipped to act on insights. My approach empowers them to engage with feedback, creating a culture of continuous CX improvement.
WHY WORK WITH ME
No Spin. Just Results.
10+ years in Customer Insights and CX
Skilled at cutting through noise in complex organisations
Proven frameworks that are human-centred and scalable
Advice you can act on tomorrow
Who I Work With
You’ll get the most value if…
You’re serious about improving CX, not just reporting on it
You’re up for challenging how you normally do things
You want more than another satisfaction score
Contact
Let's Turn Feedback into Action